Re-X at the ACAPMA Conference · 7–9 Sep · Melbourne · Stand 24See Pay at pump without the terminal →

Know, Engage and
Retain Your Customers.

Re-X empowers fuel retailers with best-in-class mobile apps, making it easy for customers to purchase fuel at the pump, and improving customer retention through data-driven marketing. Our solutions are proven to deliver increased spend, visits and customer lifetime value. It is the customer experience platform for fuel retailers.

Mobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement features
Mobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement features
Mobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement featuresMobile app screens displaying Re-X customer engagement features

Trusted by
Leading Fuel Retailers.

Re-X earns the confidence of leading fuel retailers by expertly stewarding their most critical asset - their customer relationships - through innovative digital payment experiences that turn transactions into lasting connections.

Waitomo logo
Waitomo Commercial logo
Tasman Fuels logo
Sierra logo
RD Petroleum logo
Gull logo

The Complete
Customer Experience Platform.

Leveraging the power of customer data is a key objective for retailers - Re-X helps retailers deliver the right experience at the right moment in the customer journey, resulting in higher levels of customer engagement and increased customer lifetime value.

Mobile Pay at Pump icon
Mobile Pay at Pump

Best-in-class mobile app customised for your brand, allowing customers to fill up in seconds. Proven to increase visits per month.

Digital Receipting icon
Digital Receipting

Card-linked digital receipts at outdoor payment terminals. Improves convenience, reduces paper use, and supercharges customer registration.

Single View of Customer icon
Single View of Customer

Unified customer profiles from web, app and business systems with real-time synchronisation and enriched transactional data.

Behaviour Segmentation icon
Behaviour Segmentation

Advanced AI-driven engine leveraging Machine Learning analytics, unsupervised deep clustering, and predictive classification models for personalised campaign optimisation and ROI maximisation.

Marketing Automation icon
Marketing Automation

Moment-driven campaigns across push notifications, SMS, email, and digital receipts, activated at the right time for each customer.

Business Intelligence icon
Business Intelligence

Customised reports and visual dashboards for exploring customer, transactional, site, rating and campaign data.

Powerful Capabilities.
Simple Implementation.

Our platform is designed to integrate seamlessly with your existing infrastructure.

Waitomo branded pay at pump app screens

Mobile Pay At Pump Excellence

Attract new customers with a customised mobile pay at pump app developed for your brand. Our consistently 5-star rated apps feature intuitive interfaces, fast and secure payments, real-time fuel prices, and personalised offers.

Digital receipting integrated with outdoor payment terminals
Self-service mobile payment workflows for open and closed loop payment cards
Customer ratings and surveys at point of purchase
Digital discount issuance and redemption

Data-Driven Marketing Automation

Deliver broad or targeted marketing campaigns that activate at the right point in the customer journey. Our platform orchestrates automated campaigns based on lifecycle, recent interactions, or predefined behavioural criteria.

Moment-driven campaign activation
Multi-channel orchestration (SMS, email, push notification, in-app)
Campaign efficacy reporting and ROI tracking
Customer preference and fatigue management
Marketing automation dashboard

Proven Results for Fuel Retailers

Our platform delivers measurable improvements across key business metrics.

Increased Customer Visits icon
Increased Customer Visits

Mobile pay at pump is proven to increase visits per month, driving higher transaction frequency and customer engagement.

Higher Transaction Value icon
Higher Transaction Value

Digital receipting increases quantity per customer while providing a touchpoint for targeted promotions.

Improved Marketing ROI icon
Improved Marketing ROI

Behaviour-based segmentation and targeted campaigns ensure your marketing efforts deliver maximum impact.

Enhanced Customer Satisfaction icon
Enhanced Customer Satisfaction

Frictionless payment experiences and personalised offers keep customers happy and coming back.

Expanding
Across the Globe

From our base in New Zealand, we're bringing innovative fuel retail solutions to new markets.

New Zealand
Our home market with proven success across major fuel retailers
Australia
Expanding to serve the Australian fuel retail market
Asia Pacific
Bringing innovation to rapidly growing APAC markets
North America
Preparing to transform fuel retail in the USA and Canada
Global map of Re-X markets

Turn Customer Interactions into
Opportunities for Long-Term Growth

Partner with Re-X to build a loyal customer base that drives sustainable revenue for your fuel retail business.

ACAPMA Conference · 7–9 Sep · Stand 24Tap. Fuel. Go.Pay at pump without the terminal. See it in your own brand →×
Even simpler then. Leave the site-wide Lexey script where it is and don't add it to the page. The Home page's Before box should contain just these two blocks (the parallax one is probably already there; if so, only add the second): html